TONIGHT, the Wellspring League is having a meeting about the impact of social media on the social injustice/non-profit world. Social media and branding experts such as Matthew Snyder will be there to discuss the importance of social media for modern-day abolitionists. To prepare for the meeting, Matt wrote an excellent blog on his website about how to share your story or message in a compelling way via social media.

He has been gracious enough to let us re-post a portion of his blog. Here are some of his insights:

What to Remember When Sharing Messages via Social Media


1. Make your message a story worth talking about.

Statistics don’t go viral, stories do. Tell a story that’s worth remembering and worth repeating over and over again. While knowing there are an estimated 27 million people in slavery worldwide is fine, knowing and sharing Boy’s story is more likely to provoke others to action.

See: 
Why Your Organization Needs a Storyteller 
Power of Story

2. Find a simple way to communicate it. 
I realize that Invisible Children got a lot of flack for “dumbing down” the realities of what is going on in Central Africa, but in simplifying the message of the atrocities of war, they were able to mobilize generations of people, an army of radicals, who got online to learn more and share about Kony’s decades-long abuse.

So make sure there’s an abstract for your thesis. Nobody’s gonna retweet your thesis. Nobody. Chances of people skimming over your message in .56 seconds is too high to take that risk.

3. Make it relatable. 
Humanity can relate to crimes against humanity, but some humans are more stubborn and far less compassionate than others. How can you make your simple story worth talking about something that others can relate to? Who’s your audience? Tailor it to them without compromising the integrity of your message.

4. Make it actionable. 
Hopefully your message is crafted in such a way that it provokes people to action. The Kony 2012 movement, for instance, encourages its supporters to “Make Kony famous”.  Better yet, Invisible Children gives you everything you need to make that happen. Are you empowering your audience to action? If so, then are you giving them the resources they need to do it?

5. Make it easy to share. 
There are few things more powerful in the social media universe than the power of sharing (and SEO know-how). With a few reposts, retweets, and Google plus-ing within the right spheres of influence and your message could soar to the top of search engines. So make it easy for others to share your message and know that sometimes it’s as simple as asking people to repost it.

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To read the rest of this blog post, click here. 

If your interests are perked, be sure to come out TONIGHT at Peachtree Presbyterian Church at 7pm to join the discussion and Atlanta community abolitionists!

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